A majority of the population owns a smartphone. Smartphones have revolutionized the way we communicate. Your marketing must be accessible on mobile devices. If your content doesn’t translate on mobile, you will lose sales. And it is not a small loss. Remember, up to 80% of your prospects are on a phone or tablet.
Being available on mobile helps your business reach millions. There are many factors to consider when optimizing eCommerce for smartphones. With this in mind, we highlight 10 mobile marketing tips. These tips will boost your business substantially.
1. Invest in a Mobile-Friendly Website
First, take a look at your website. Your site needs to be easy to navigate when people are browsing on their phone. As cellphones improve, online traffic from phones continues to increase. This trend will continue.
A responsive web design ensures seamless functionality. The appearance of your site should be flawless regardless of the device. Test your site to ensure it works on any device, OS, and screen resolution. To engage with mobile customers, they need to browse your site.
What does it mean to have a responsive website? The design accounts for different screen sizes and browsers. It fits the proper size and shape of any screen. Responsive web design offers the same experience on a phone or desktop. This saves the hassle of making a separate website for each platform.
2. Mobile Apps
Having a mobile app can increase your customer base. Decide whether or not an app would make sense for your brand. It can be costly but can also offer advanced customization. Also, a mobile app offers a more personalized experience for your customers.
Apps incorporate modern technology into mobile marketing. Therefore, depending on your brand, an app can be advantageous. One such technology is AR, or “augmented reality.” This offers a more interactive user experience. There are many creative options you can add to your mobile app.
3. Focus on Local SEO
SEO has come a long way from its keyword-based approach. Current SEO techniques are based on a semantic approach. This matches the user’s intent to relevant results. Don’t litter your content with irrelevant keywords. If your content doesn’t provide value to the user, your conversion will fall.
The key to effective SEO is to focus on local search engine results. Then, you can ensure that people in your area can find your business. Mobile phone users search for businesses based on proximity. So, location-based services are easily accessible. It’s important to emphasize your location and the areas you serve.
Every aspect of your site, content, and marketing should comply with SEO trends. This will guarantee your business has a reach and remains relevant.
4. Customize Your Brand
Create a mobile marketing strategy with the user in mind. Mobile users are a different market segment than desktop users. Alter your strategy to engage effectively with the client-base. Brands often do this by offering specific, niche products. These are only available through their mobile channels. You can customize your brand by using the latest technology. You can make these options exclusive to mobile devices.
5. Push Messages and Notifications
A “push notification” is a pop-up that appears on the home screen. These notifications remind your client of your service. Exercise caution when implementing this tool. Excessive push notifications can be annoying to your customer. Use them only to market-relevant content and exclusive offer.
You can also utilize text message notifications. Creating interactive messages requires engagement from the client.
Also, you can enable in-app pop-ups. These can increase customer interest and engagement. For instance, you can include a pop up regarding the availability of certain products/services.
6. Update Content
Content is the most important aspect of every marketing campaign. Mobile marketing is no different. However, when creating content for mobile users, you must consider the lifestyle. Mobile users are on-the-go, and the time frame they are going to dedicate to your content is less than that of a desktop web user. As a marketer, be sure to make your content engaging from the first line. Otherwise, you may lose the client before they even read your message.
Your content needs to be relevant, engaging, and informative. The creation of buyer personas can also enable you to create high-quality, focused content. Content should also be optimized for search engines so that a higher ranking can be achieved.
When creating content, you should keep in mind the limitations of mobile users. It is unlikely that they will read longer content with a smaller screen or wait for large images to load.
7. QR Codes & Link Sharing
“QR” stands for “quick response” code. These are widely used in mobile marketing campaigns. A QR code can hold a lot of information for its size. The code links a user directly to a page. Users have to scan with their mobile devices. QR codes can be an effective means of developing your customer base.
8. Social Media Integration
Social media is the most popular form of communication. Smartphone users spend the majority of their screen time on social media. These programs are multi-functional. They’re primarily used for keeping up with friends. Also, users can find information about events in their area. Advertising is pertinent in all social media channels. Users get the inside scoop on the latest exciting products.
Social media is imperative for your mobile marketing campaign. This tool will allow you to capture a huge audience. Social media users are highly interactive. They share links and interact with their favorite companies. User comments offer insight. Besides, users will repost your content if they find it relevant.
A social login option makes it easy for users to create a profile. At the same time, this option provides you comprehensive customer intel. Their social media accounts know their likes and dislikes. This data gives you a clear picture of your clients’ preferences.
9. Monitoring & Measurement in Real-Time
Monitoring statistics is the key to a successful marketing campaign. Measure and analyze these reports. If not, you may miss vital opportunities. Analytics tools can be used to manage your mobile marketing campaigns. Utilize these tools to drive efficiency and increase success.
Use automation for your responsive websites and mobile applications. You can automate prompts and pop-ups to notify your readers of updates. Mobile apps can take this a step further with localized ads. Makes sure the ads are relevant to your customers’ interests. You can set a fixed delivery schedule. Prompt users with a soft call to action.
Successful Mobile Marketing Campaigns
These tips are a guide for marketing to mobile customers. In brief, be patient and diligent. Monitor your campaigns in real-time to make sure your strategy is working. Pay attention to your clients and their needs. Develop a social media persona that speaks to them. Continuously adjust your approach to optimize your effort and success. Armed with this information, your mobile marketing campaign will succeed.