3 Facts About Cyber Monday Sales That Show Brick And Mortar Is Failing
Cyber Monday E-Commerce sales have topped $3.45 Billion according to the latest results from Adobe Digital Insights .
Total E-Commerce Sales for the Thanksgiving to Cyber Monday period were $12.8 Billion. A 15.2% growth rate over the prior year. Although not as large a growth as in the past, it is still very healthy.
Mobile Is Clearly The Driver
Mobile accounted for 31% of all Cyber Monday sales and 44% of all visits. Clearly, as the mobile payment solutions become easier for consumers to check out, mobile will become the dominant sales driver in the next 2 to 3 years.
E-Commerce Has Improved The Convenience Factor
Major players in e-commerce like Amazon, Walmart, and Target all launched early promotions ahead of Thanksgiving weekend in order to attract more customers. This will likely continue to reduce the need for consumers to leave their families to go shopping in malls and stores as they will have access to deals for longer periods of time.
Brick And Mortar Retailers Rethink The Purpose Of Their Stores
More retailers are rethinking the purpose of their stores as consumer expectations change. With shoppers getting used to perks like free shipping from heavyweights like Amazon, retailers will have to keep pace by offering equally attractive shipping options. This is already pushing retailers to adjust their supply chains, which could trigger changes in store strategies, as well.
E-commerce is an ever changing environment and getting more complex everyday. Opportunities to grow and connect with your customers remain plentiful. At Hound Dog digital we understand E-Commerce because our principals are former owners and operators of E-Commerce stores. We can help you grow your online sales while lowering your acquisition costs.