TVLiftCabinet makes artisan-crafted furniture that beautifully stows away television sets. This convertible technology allows one to hide-away their television set when it isn’t in use. A screen-free space provides a calm atmosphere and changes the ambiance of a room. Their American-made furniture pieces are meticulously crafted. TVLiftCabinet paired with CrunchGrowth to introduct their state-of-the-art technology to customers in the e-commerce marketplace.

Project Brief

CrunchGrowth teamed up with TVLiftCabinet to optimize their listings and campaigns. The goal was to broaden the reach and introduce their product to a wider audience. Using analytics and researching customer behavior, CrunchGrowth created listings and ads that expanded brand visibility and reflected the quality of the products they offer.

Objective

  • Optimize AMS campaigns
  • Increase product sales
  • Create parent-child relationships
  • Improve page content

Method

CrunchGrowth created content that highlighted the practical and aesthetic uses of the products. With extensive research into market behavior, we were able to capture a broader audience. Engaging content and advertisements that spoke for the product increased conversion and improved sales.

Results

  • Low ACoS on AMS campaigns
  • Increased conversion
  • Increased page views and brand visibility
  • Quality content that engaged the audience