Raw Beauty’s mission is to demystify and simplify skincare for women. Carol Alt, former supermodel and raw food expert, wanted to create a product that exceeded the current standards. With her expertise in health and beauty, she created a product that nourished the skin instead of depleting it.

Project Brief

Raw Beauty and Phil Masiello teamed up to create a buzz surrounding the product. Their mission involved many different mediums from television, to print, to press events. To reach the target audience, they focused their efforts on HSN and women’s beauty magazines. Together, they sought to bring the start-up to scale and make the product a household name.

Objective

  • Create engaging social media campaigns
  • Run print and television advertisements
  • Create brand visibility
  • Become an authority in natural skincare

Method

  • Sell product on HSN
  • Marketing and PR efforts
  • Magazine print advertising
  • CEO championed brand

Results

Raw Beauty was multi-national e-commerce, television shopping brand that was carried in Walgreens, Ulta, and other brick-and-mortar stores. The business plan grew to scale in four years.