Prana Biovegan is a Montreal-based snack food company with a commitment to sustainable practices. PRANA is devoted to minimizing environmental impact. Their healthy snacks are crafted using ethically cultivated ingredients. By delivering quality and value, PRANA seeks to change the way we consume.

Project Brief

PRANA approached CrunchGrowth in an effort to expand brand availability on e-commerce channels. Together, we developed a content plan for brand visibility in the US side of the Amazon marketplace. Ethical consumption builds the foundation of PRANA’s mission. By emphasizing the brand’s personality and responsible value system, we created data-driven content to introduce their products to the US market.

Objective

  • Enhance brand content
  • Introduce products to US marketplace
  • Establish brand on Amazon
  • Create ads to increase brand visibility

Method

CrunchGrowth worked with PRANA to introduce their product line to the US marketplace. By analyzing trends and competitor listings in relevant categories, we built a framework to build effective content. The listings were enhanced to communicate the brand vision and speak to the desired audience. Highlighting the brand with detailed content builds the image and increases product reach and brand visibility.

Results

  • Enhanced content for all products
  • Search term optimized pages for maximum reach
  • Lifestyle photos that speak to the audience
  • Product conversion above 15%