The goal of our partnership with Personna is to elevate their brand by emphasizing their reputation of quality. Personna has been in the razor business for over a century. In a web-based retail environment, many factors contribute to a brand’s visibility. Working with Personna, we emphasized their strengths to build the most effective content. Using a data-driven approach, their listings gained traction and their brand popularity increased. Personna puts an emphasis on customer satisfaction. We seek to consistently provide an authentic representation of their brand to reach a broad audience of satisfied clients.