Bagel Labs created the first smart tape measure. Their innovative design, called the Bagel Pie, tracks progress easily on a smartphone app. Fitness tracking apps generally track weight, which is not an accurate measure of health and body fat distribution. By simplifying fitness tracking, they allow the user to observe performance through useful measurements that show progress in muscle growth as well as fat loss.

Project Brief

The smart tape measure is successful in the Korean and Japanese market. Bagel Labs teamed up with CrunchGrowth to introduce their innovative product to the US. No product like this tool currently exists. With this project, we are introducing a product that has no like products. In this circumstance, finding relevant keywords to reach the audience is the greatest challenge.

Objective

  • Create content that drives page views
  • Build pages that explain the product
  • Craft pages that introduce the brand
  • Monitor data and adjust accordingly

Method

To introduce the Bagel Pie Smart Tape Measure to the US market, CrunchGrowth needed to build a content that spoke to the target audience. Our data-driven research strategy analyzes the customer’s needs. By understanding what they need, we can answer their questions and offer them solutions. Working with Bagel Labs, we made in-depth product pages that explained the brand and the product thoroughly. From there, we watch the analytics and adjust the approach until the product performs at an optimal level.

Results

Traffic to the pages is consistent and growing each month. As more people try the product, sales increase exponentially. Advertisements and relevant promotions are also driving consistent traffic to the product.