800Razors.com was founded in 2014. At the time, there was no online market that catered to personal care needs and offered affordable options. This concept had a competitive edge against the options available in the category. By creating an online-only destination, they offered lower prices than the competition. Carrying all the essentials for a great shave, and a varied selection, 800Razors.com was a one-stop-shop for shaving and accessories.
An innovator in the personal care category, 800Razors.com was created to close a gap in the market. Razors and shaving accessories were dominated by overpriced brands. E-commerce changed the retail environment and opened up new avenues for consumers to make purchasing decisions. Competitive pricing, quality products, and exceptional customer service allowed 800Razors.com to create a name for the brand.
- Achieve 10% online Personal Care market share
- Become the dominant online personal care destination
- Offer a full product line for men and women
- Create a strong brand reputation
- Celebrity endorsement and spokesman
- Social media campaigns
- Establish the brand as an authority in personal care
- Search Engine Optimized site content
800Razors.com scaled from a business plan to an exit sale in four years. E-commerce pure play, they sold products on multiple marketplaces as well as their own site.