Project Description

800Razors.com was founded in 2014. At the time, there was no online market that catered to personal care needs and offered affordable options. This concept had a competitive edge against the options available in the category. By creating an online-only destination, they offered lower prices than the competition. Carrying all the essentials for a great shave, and a varied selection, 800Razors.com was a one-stop-shop for shaving and accessories.

Project Brief

An innovator in the personal care category, 800Razors.com was created to close a gap in the market. Razors and shaving accessories were dominated by overpriced brands. E-commerce changed the retail environment and opened up new avenues for consumers to make purchasing decisions. Competitive pricing, quality products, and exceptional customer service allowed 800Razors.com to create a name for the brand.

Objective

  • Achieve 10% online Personal Care market share
  • Become the dominant online personal care destination
  • Offer a full product line for men and women
  • Create a strong brand reputation

Method

  • Celebrity endorsement and spokesman
  • Social media campaigns
  • Establish the brand as an authority in personal care
  • Search Engine Optimized site content

Results

800Razors.com scaled from a business plan to an exit sale in four years. E-commerce pure play, they sold products on multiple marketplaces as well as their own site.