CrunchGrowth, LLC was co-founded by Phil Masiello, a noted entrepreneur and expert marketer. Phil founded his first business at the age of 25 and has gone on to found 5 other businesses. As an intra-preneur, Phil has also developed some very innovative and profitable divisions within some other large companies.
Phil was very successful at building awareness with 800razors.com by a few very cost effective methods. When the company launched, Phil offered Brian Wilson, the Los Angeles Dodgers pitcher, $1 million to shave his beard. This was a highly successful tactic and got the company international awareness overnight!. Generally, these types of events die out in a few days. But the event was extended when Brian Wilson rejected the offer.
A social media frenzy ensued with people from all over the world sending images and messages to all of the companies social media sites. Men and women were making offers to shave their various body parts for far less money. It was a lot of fun, built engagement very quickly and set the tone for the company moving forward.
Phil was then able to convince Michael Phelps, the most decorated olympian of all time, to join the company as a shareholder and spokesperson. When you think about connecting the brand’s quality message, what better way than with a man who shaves his entire body.
Because of his marketing expertise and abilities, Phil has been asked to consult on various projects for his investors and partners. Over the last 20 years, Phil has worked on hundreds of different multi channel businesses. His expertise is highly sought after and always results driven.