What is Search Engine Optimization
Search Engine Optimization (SEO) is a method of growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
SEO contains technical and creative elements to improve rankings. In addition, SEO drives traffic to your site. There are many elements involved in creating successful SEO. Site content is scored for many factors. Readability and search terms determine this score. Coupled with content, your site needs valuable internal and external links. Site structure also has an impact on search ranking.
Despite the name, SEO doesn’t simply make your site search-engine friendly. Provided the SEO is informative, it increases user experience. Quality SEO is valuable for your clients.
At Crunch Growth, we have developed a data-driven approach to SEO. Trend reports and market research inform our content. In addition, we harvest data from trusted resources. With this information, we can create a total picture. With this in mind, we create content that appeals to algorithms and customers.
It is important to realize that customers are the priority. Appealing to search engines and neglecting customer needs is fruitless. In other words, your site should keep the user interested and informed. Through SEO, links, marketing, and content, we build value for your site.
If you these terms confuse you, you’re not alone. We are here to demystify e-commerce success and help you achieve your goals.
Why does your website need SEO?
A majority of web traffic begins with a simple query. The most popular search engines are Google, Bing, and Yahoo. Most users find what they are looking for on the internet using search engines. The second largest web traffic driver is social media. These facts are true whether your site provides content, services, products, or information.
Search engines provide targeted traffic. The people who find your site through a search engine are looking for what you’re offering. These potential clicks are valuable for your business. If search engines can’t find your site and add your content to their database, you miss this opportunity.
Can I do SEO for myself?
If you are willing to learn and you have time to commit to it, you can research the data necessary to optimize your pages. However, you may decide it is more practical for an expert to handle the SEO for your business.
The basics of SEO are relatively easy to understand. A small amount of knowledge and attention to detail will make a difference. But, a well-developed SEO strategy will get you the best results. Consider these different factors when determining whether SEO should be done in-house or out-sourced.
Search Queries
The words that a user types into the search box are extremely valuable. Getting traffic to your site through search engine traffic will determine the success of your business. Targeted traffic provides exposure more than any other marketing channel. Investing in SEO has the highest rate of return when comparing different types of marketing and promotion.
Search engine algorithms are designed to answer the user’s question. Although the algorithms are smart, they still need help. Search engines are continually improving their technology. With each improvement, they scan the web more deeply to return with the best result available to answer a user’s inquiry. With proper SEO, you can net thousands of visitors. But, with the wrong moves, your pages will become buried deep in the pages and pages of results with little visibility.
Increasing content visibility in search engines is SEO’s primary function. It also helps boost ranking, so content is more readily available. As more businesses improve their web presence, it becomes more competitive. The companies that understand how search engines work and create optimized content will have the advantage. Our digital marketing and SEO strategy utilizes a data-driven approach to determine customer trends.