MOW Shaving is a new brand and product. They are inventing a new shaving technology that hasn’t existed before. Much of what they are working on is still top secret. MOW intends to solve problems that have plagued shavers since the dawn of time.

Project Brief

MOW Shaving is currently working on introducing a new shaving technology. They recruited CrunchGrowth to increase brand visibility prior to launch. The project focused on bringing interest to the brand and creating buzz before its release.

Objective

  • Create social media accounts
  • Post regular content to generate conversation
  • Engage with social media users

Method

The project was unique in that the product isn’t on the market. As a new brand, the goal was to introduce the name and create a conversation. We approached the challenge by engaging the audience with content that spoke to their needs.

Results

  • Buzz and conversation surrounding product
  • Social media followers
  • Engagement on social media channels